[THEQOO] 'Ryu Jun-yeol♥' Han So-hee, CF contracts from 'Nh Bank' to 'Dancing' terminated one after another

Actress Han So-hee, who recently admitted to being in a relationship with actor Ryu Jun-yeol and was suspected of being in a 'transit relationship', has ended her contract as an advertising model for several brands.
According to Lotte Chilsung on the 2nd, Han So-hee's contract as an advertising model expired in early March. The company said she “did not renew her contract after her one-year contract expired,” adding, “Her next advertising model has not been decided.”

Although the contract ended before the controversy arose, the industry is paying attention to Lotte Chilsung's pioneering actions. This is the first time in eight years that the advertising model has changed in one year.
Han So-hee has been working as the face of ‘Dancing’ since March 2023. At the time, Lotte Chilseong explained the reason for selecting her as a model and said, “We took into consideration her active communication with fans through Instagram.”
NH Bank also terminated its contract with Han So-hee. According to the industry on this day, NH Nonghyup Bank has terminated Han So-hee's contract as an advertising model and is reportedly looking for a new star model for her to begin promotional shooting soon.

Actress Han So-hee, who was selected as the model for NH Nonghyup Bank in 2021, worked for three years until the beginning of this month.
Hey Dealer, a used car trading platform, also closed the comment section on its YouTube advertising video. The reason for the termination is due to critical comments about the ‘Transit Love’ incident.

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Source: Theku / translation: KpopNetizen

'Ryu Jun-yeol♥' Han So-hee, CF contracts from 'Nh Bank' to 'Dancing' terminated one after another
1. Haven't you abandoned her for a while…?
2. I feel like I can't renegotiate the contract instead of cutting her off.
3. It reminds me of the dog meme holding a knife.

4. What advertisers look at the most is the image of a celebrity. The meme holding a knife was so ordinary.
5. Because image is the most important thing to advertisers.
6. This is just for the moment
7. There are so many celebrities around me
8. He failed to renew them all. If I were an advertiser, I would do the same.
9. The image has gotten a lot worse. I was surprised when I saw the YT comments. Her public opinion of her is not good.
10. The image of her and Ryu Jun-yeol has become so bad.
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